While we enjoy their performances and artistry, they smile
to the bank as their fortune increases, thanks to mouth-watering endorsement
deals, excellent collaborations and their brand worth.
Here are Top ten of Nigeria’s biggest entertainers and earners.
Here are Top ten of Nigeria’s biggest entertainers and earners.
1. P-Square
2. 2Face Idibia
The multi-platinum former lead vocalist for Plantashun Boyz
is the richest solo entertainer on the list. With an estimated worth of about
N600 million (US$3.47 million), and endorsements from firms like Guinness and
Airtel, and has also made heavy investments in real estate and stocks.
3. Genevieve Nnaji
The Nigerian screen goddess who is known to be selective of
her movie roles happens to be one of Nollywood’s biggest earners (and makes
more from endorsements alone than anyone else on the list). Having represented
brands like Lux, Cintrion Energy Drink, Polo, Amstel Malta and MUD Cosmetics,
among others. She owns the clothing line St Genevieve. In 2013 Nnaji bought a
N220 million ($2.2 million) home in highbrow estate, Parkview Estate, Ikoyi and
her career has been getting bigger and brighter.
4. D’Banj
The Kokomaster himself who signed a deal with Kanye West’s
G.O.O.D. Music in 2011 owns stakes in a reality TV show, nightclubs, food
products and Mobile phone networks. He also endorses watches, an energy drink
and a telecommunications company. In addition to that, he also brings in huge
stakes from his performances.
5. Don Jazzy
Coming in just below his former Mo’Hits partner D’Banj comes
the CEO of Mavin Records, one of the best music producers in Nigeria. He also
helped build Mo’Hits from the ground up into a top label. The ‘Dorobucci’ boss
owns a N100 million home in Lagos, and is believed to own more than N50 million
worth of luxury cars.
6. Davido
Unarguably one of Nigeria’s finest art, the Omo Baba Olowostar
is known to wear expensive jewelleries. He recently gave one to a fan who had
tattooed his body with an image of him. He endorses some products and is known
to share pictures of his fabulous lifestyle including when jetting out on his
private jet. Afterall, he just released a track titled “Money”.
7. Banky W
7. Banky W
Thema jaiye orimistar makes most of his money from his
performances, where he charges between N2.4 million ($15,800) and N3 million
($19,000) per gig and regularly plays three to four times a week. He’s also a
brand ambassador for Nigerian telecom giant MTN, and was featured in Coca
Cola-Nigeria’s World Cup theme song and Microsoft’s Anti-cyber Crime
Initiative. He’s also CEO of EME Music, one of the top record labels in
Nigeria.
8. Wizkid
9. Kate Henshaw
The popular Nollywood actress is reported to own three
buildings and various other properties around Nigeria. She is a Glo ambassador
and the face of food-seasoning company Onga. She recently ventured into
politics where she contested for an Honourable member for Akwa Ibom State
house, although she lost at the primaries we are hopeful she will try again.
10. Iyanya
The Cross River singer who is a proud owner of a N30 million
Aston Martin has a N60 million endorsement deal with MTN, as well as an
agreement with mobile phone manufacturer Solo Mobile. He also just recently
signed a multi-million naira deal with online electronics mall YUDALA.
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